In this day and age, when the scope of digital marketing is dramatically increasing, the demand for professionals with hands-on experience in online marketing is also soaring. But staffing perfect candidates with accurate skills in online marketing services is equally challenging. They are tough to discover and tougher to attract. Particularly with the low supply and high demand, it becomes difficult to source and land talent for digital marketing roles.
The biggest factor affecting the recruitment of online marketers is the scarcity of qualified candidates. There’s a noteworthy difference between a candidate’s perception of their skills and their genuine skills, which makes recruiting skilled online marketers awfully challenging.
However, as enterprises of all sizes- small, medium or large- are recognizing the importance of digital marketing in today’s landscape, it has become an in-demand speciality in the marketing industry. So in order to bridge the gap between demand and supply of skilful online marketing talent recruiters need to focus on a few essential components.
Here are the six components you need to consider for effective recruitment in the online marketing field.
Use Social Media Power
Social media platforms undoubtedly provide a better way to create your employer brand, highlight culture, and reach a new audience, which may also include potential online digital marketing candidates. Taking this to the next level, you can use different social recruiting tools to boost results. There are tools that offer valuable information on how effective the efforts you have been putting on social media are. In addition, you can have precise data on the people that you are reaching. You can use that data to connect and communicate with candidates who are already digital marketing professionals or have the required knowledge or interests that would lead to a successful career in online marketing, thereby fulfilling your organizational requirements.
Become an Inviting Employer
For candidates, salary plays a major role in choosing a job offer. They usually reject the offer when the compensation part is not dealt with carefully by the recruiters. Hence, offering a competitive salary or upgrading benefits can attract candidates to your company, and they are more likely to perform well in a competitive field. Moreover, employees, these days, are more interested in opportunities that involve culture, training and career advancement along with work-life balance and social welfare activities. Advertise your company’s appeal through your website, social media platforms and hiring process to attract potential employees.
Utilize Digital Job Boards
When you are hiring talent for online marketing, you should also leverage the use of digital job boards. You can reach your potential digital marketers by advertising open positions on online job portals. You can make online talent platforms as the tools for locating qualified candidates. Also, employ advanced inquiries to create a pool of talent even before a position opens at your company. Building contact and interacting with prospective employees in advance is key to having easy access to a large pool of required talent. Making the candidates aware of your company and culture beforehand can substantially fast-track your staffing process.
Improve Your Company Website
When you are looking for effective ways of staffing for your online marketing services, you should need to improve your own website. This will help you appeal online marketing talent and reinforce your company’s branding as well. Work on career page and profile page of your company's website, emphasizing its culture, benefits, mission and values.
Moreover, ensure a candidate exploring your website gets a positive experience by making it easy to navigate. You should make the application process streamlined and check the technical aspects to keep it optimized for mobile.
Flexible Staffing Process
Do not limit your talent search to a particular area. Employ a flexible staffing process and be open to candidates outside your location. Keeping the positions open to remote candidates will help improve your reach and expand your audience to create a totally fresh pool of qualified candidates. You should also consider candidates who may not be well-experienced in digital marketing or are fresher. Sometimes considering non-traditional candidates could be instrumental in building a team of people with skills in design and visual arts.
Partner with an Agency
Sourcing the right candidates and their hiring process takes a lot of effort, time and money. There’s a high risk of bad hiring if any element is overlooked. To avoid such situations and save your time and money, it is always better to outsource online marketing staffing services. Staffing agencies come with a rich experience in the assessment of marketers and employing the right talent. Engaging a marketing staffing agency will give you access to a huge pool of candidates, including passive candidates who may not be reachable through conventional channels.
If you are looking to build your online marketing team, you can consider the renowned name in the industry- WebMobril Staffing Solutions.
WebMobril Staffing Solutions is an award-winning staffing agency, totally focused on your constant company growth by delivering skilful employees. We work on a diversified workforce requirement model for a multitude of industries, including online marketing. We work as your extended human resource team, aligning our staffing service offerings with your company’s objectives.
We help to simplify your organizational hiring processes with automated, centrally managed and market-proven tools and techniques. We ensure the engagement and efficiency of employees at work. Having a wide network of experienced consultants and staffing experts who can work proficiently to bridge the talent gap.